Director of Brand Marketing
Kananaskis Village, Alberta
Last Day to Apply: June 30, 2018
Employment Type: Full Time - Salaried
Come Work with Us and Live the Adventure
Director of Brand Marketing
Live the adventure and work for a resort with unlimited opportunities designed for hospitality professionals like you. Real life, hands on training and learning opportunities designed to teach you the day to day operation of a world class mountain resort. We will help you achieve excellence by mentoring you with some of the best talent in the industry. At the Pomeroy Kananaskis Mountain Lodge, we are growing leaders.
Located in the heart of the Canadian Rockies, the Pomeroy Kananaskis Mountain Lodge is a world class mountain resort property featuring 408 guest rooms, 5 unique Food & Beverage outlets, conference facilities, Alberta’s first Nordic spa and staff accommodations. All surrounded by untouched beauty and rugged mountain peaks in the Canadian Rockies and conveniently located one hour west of Calgary and forty five minutes south of Banff and Canmore.
We are looking for a Director of Brand Marketing
As the Director of Brand Marketing you will be responsible for creating and sharing our brand story. Our ideal candidate has the ability to develop multi-faceted programs that engage our guests across multiple touch points, delivered by a vigorous marketing champion and goal setter.
A scholastic background is required in graphic arts and project management to develop and support local marketing promotions/initiatives that drive awareness, traffic and tangible ROI to the Pomeroy Kananaskis Mountain Lodge’s brand and booking channels. Success will be achieved by utilizing their strengths in understanding the creative development process; experience in developing plans, preparing marketing pitches and content oversight, to create detailed media calendar and executing against it.
This position will own the digital assets & editorial content of all marketing and guest touch pieces. By working closely with key stakeholders, Pomeroy Lodging corporate brand and Marriott Field Marketing to invigorate content, never allowing the resort/brand to look stale. This person will be able to take ideas from key stakeholders and run with them executing and delivering desired results and reporting back.
Organizes, creates and oversees execution of information/campaign material to external agency partners and vendors to ensure campaigns are executed to plan, to budget and to expectations.
This position will host, coordinate, and support on-site media visits, and on-site photo shoots. Develop a system to organize and keep track of a target media list and clip successes. Reviews PR release content to ensure that media kits and other Public Relations related material originating from hotel is appropriate, error-free and complements the brand. This position will be based at the resort in Kananaskis.
Establishing key performance indicators and provide campaign performance summaries with insights and recommendations on marketing activities. Performs ongoing campaign and website management which includes daily monitoring and updates, weekly assessment and optimization. Produces regular reports and learnings to share to the team this position will leverage all social media platforms to showcase our world class resort by focusing on growing our audience, creating a voice for each platform and engaging followers in meaningful interactions and conversation. The PKML brand will be featured through the look and feel of our in-house marketing channels through your creative skills and graphic design talents. A portfolio of previous graphic work is required upon request.
Why the Pomeroy Kananaskis Mountain Lodge
We are for the Hospitalians; those with an authentic passion to serve guests, who delight in delivering memorable experiences and seek to engage and build meaningful relationships. We are for the adventure enthusiast; those who want to explore nature’s beauty from their front door, who are ready to gear up for an adventure exploring the back country in the serenity of the Rockies.
Amazing Work Perks:
- Food and Beverage discounts at ALL 5 of our dining outlets
- Growth and development opportunities, both personal and professional
- Discounts on activities offered through our Activities Committee: Skydiving, Yoga, Golf Passes, Ski/Snowboard Passes, to name a few
- Shuttle access to Calgary, Banff, and the Big 3 Ski Resorts
- Health and Wellness benefits, including; Life Insurance, Accidental Death and Dismemberment, Dental, Medical, Vision, Chiropractic, Massage, and more (some restrictions may apply)
- Vacation is accrued starting on your first day of work
- Marriott Destinations membership providing you with discounted room rates and food and beverage discounts at any of Marriott’s chain of hotels
Apply now or visit us to learn more information at www.livetheadventure.ab.ca