Marketing Manager

Marketing Manager  

Pomeroy Lodging Calgary
Calgary, Alberta

Employment Type: Full Time - Salaried 

We are looking for a Marketing Manager who will play a pivotal role in our expanding Nordic spa brand, as we grow operations in the US market.

Are you ready to be part of an incredible journey as we expand our renowned Nordic spa brand in the US market? Pomeroy Lodging is searching for an exceptional Marketing Manager to oversee our marketing and brand efforts for spas and hotels.

This role is based in our vibrant downtown Calgary office, where you’ll work alongside a talented team, and enjoy an exceptional compensation and benefits package.

Achieving Excellence

As the Marketing Manager, you will have the unique opportunity to oversee and shape the marketing strategies and tactics for our portfolio of Nordic spas and hotels. Reporting to the Corporate Director of Marketing, you will be responsible for executing, managing, and developing innovative marketing campaigns that drive revenue and align with our brand strategy.

Your role will involve planning campaigns and analyzing results, crafting compelling social media plans, and ensuring all marketing tactics are on-brand. With your creative and analytical mindset, you will identify key target markets and implement omni-channel marketing campaigns that deliver a strong return on investment.

If you're a strategic marketer with a passion for travel and hospitality, this is an incredible opportunity to join a modern and growing organization.

Pomeroy Perks

• Competitive salary and benefits package
• 5 personal days after 90 days of continuous service
• Travel discounts
• Spa access discounts
• Flexible scheduling
• Monthly parking
• Growth and development opportunities, both personal and professional

Skills/Abilities Include:

• Plan, implement, monitor, and evaluate ongoing & seasonal cross-channel marketing and brand activities across owned, shared, and paid media (e.g., websites, social media, print and digital advertising, publications, email/direct marketing, and influencer).
• Collaborate with internal stakeholders and agency partners to plan, create, and evaluate paid media tactics including digital, traditional, influencer, and out-of-home (OOH) formats.
• Track and maintain a positive return on investment for all marketing & brand campaigns.
• Collaborate with external agency partners to ensure digital marketing campaigns are optimized for audience targeting and performance.
• Develop content strategy including monthly content calendars for web/blog, social media, PR
• Ensure web content is kept up to date via CMS
• Manage creative agency relationship, ensuring all work is delivered on-time and on-brand
• Maintains email and CRM database, including developing automated/triggered, drip, and transactional campaigns. Responsible for overall campaign build, deploying, reviewing, and reporting results to drive ongoing strategy.
• Understands and uses internal booking and sales data to create look-alike audiences to reach new customers and target digital media efforts.
• Understands and strategically uses website analytics and CRM platforms to make decisions, recommendations, and hypotheses about customer behaviours.
• Manages marketing expense budget; able to bring commentary on the performance of their area(s) on a daily, weekly, monthly, quarterly, and annual basis. Can efficiently make the necessary changes to meet budgeted demands and keep in line with the business's needs/goals.
• Delivers excellence in everything they produce, present, and convey while adhering to brand guidelines. Does not accept mediocrity or the status quo from their area. Is creative and diligent in the pursuit of continuous improvement, not letting roadblocks undermine quality.
• Understands that the work they do impacts the profitability of the business. Thinks and acts across the portfolio of spas and hotels. Assesses multiple demands and competing priorities and identifies the necessary resources to handle critical work demands.
• Communicates, interacts, and behaves, supporting the Core Value of Honesty: Honesty in action is doing what you commit to do in the manner you commit to doing it.

 Education & Experience required to be successful

• 5+ years’ experience in marketing roles of increasing responsibility within agencies or marketing departments, including at least 3 years at a manager level
• Post-secondary education focused on Marketing, Business Management, eCommerce, or equivalent experience.
• Travel, tourism, or hotel marketing experience an asset.
• A self-starter with strong organization and prioritization skills
• Proven expertise in the development and implementation of strategic, integrated, results-driven marketing and brand activities for multiple audiences in a highly professional manner.
• Demonstrated understanding of current marketing and communications approaches and tools, with emphasis on digital paid media, websites, social media, video and mobile.
• Experience developing, implementing, and evaluating integrated paid media (digital, print, paid social) including media planning, development of creative briefs and deliverables, monitoring and evaluation, and budget management.
• Experience working with web analytics and CRM platforms.
• Able to interpret data from tools such as Google Analytics GA4, Google Ads, Facebook Ads Manager, Google Search Console.
• General understanding of SEO, competitive analysis, keyword research, and online content optimization.
• Understanding of influencer marketing strategies
• Good eye for visual presentation
• Experience hiring and working effectively with 3^rd party vendors
• MS Excel/SmartSheet: Intermediate skills (e.g. budget management and project management). Skills in using these tools for data analysis are a bonus.
• PowerPoint/Canva: Intermediate skills (e.g., marketing and brand presentations).
• Demonstrated experience using various social media platforms for communication and promotion (e.g. Facebook, Twitter, LinkedIn, Instagram),
• Experience with CRM platforms for email, push, SMS campaigns (ad hoc, transactional, drip, and triggered)
• Digital design knowledge and expertise is an asset (e.g. websites, email and advertising using Photoshop, Illustrator, InDesign).

Working Conditions

This position is set in a fast-paced environment with high interaction levels with multiple platforms, software applications, outside partners, employees, and other stakeholders. The Marketing Manager will spend much time multitasking, managing competing priorities, and working through challenges. Due to the 365-day, a year operation of the Pomeroy Lodging portfolio, the Marketing Manager may occasionally be required to work varied hours, including late hours, weekends, and holidays, depending on the nature of ongoing projects, initiatives, or travel requirements.

 About Pomeroy Lodging

Pomeroy Lodging is Western Canada’s leader in hospitality and lodging. Driven to meet every guest need, we own and operate a comprehensive range of hotels, spas, and resorts, including the Pomeroy Kananaskis Mountain Lodge and Kananaskis Nordic Spa. Pomeroy Lodging is committed to investing heavily in our people, properties, and communities.

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