Marketing Manager

Marketing Manager

The Marketing Manager will look after the Alyeska Resort and soon to open Alyeska Nordic Spa.  Key responsibilities include the execution of marketing strategies, campaign development, creative testing, ongoing results analysis, creating strong tourism partnerships, and ensuring our social activities and digital content are all aligned. You will achieve excellence by building and engaging with the Resort and Spa audience base and executing effective strategies that will promote our brand's long-term growth and position in the market.

This role is based at the Alyeska Resort in Girdwood, Alaska, and offers an excellent compensation and benefits package. 

Main Duties:

• Implement marketing strategies on various channels including company websites, social media, partner assets, and paid media
• Manage Alyeska's social channels by strategically featuring key happenings of the Resort and Spa, partner activities while engaging with followers and partners.
• Manage influencer strategy & hosting in collaboration, working closely with the Mountain, Communications Manager
• Support the creative needs of inhouse teams including Revenue, Sales, Food & Beverage, Recruiting, etc.
• Able to execute design work such as emails and signage design.
• Analyze data to determine campaign efficiency, optimize performance and report on KPI's
• Comfortable presenting marketing plans, campaign results and project recommendations to the senior management team.
• Technical SEO site audits & reports, competitive analysis, keyword research, content optimization
• Understands that as a business leader, their appearance and professionalism is always on display. Understands that they and their work are seen as a reflection of the organization.
• Has the technical job skills required to maintain organizational and professional standards in their area of work. Their work is of sufficient quality to consistently make a great first impression. Independently and proficiently applies technical knowledge and skills in their area of expertise.
• Operates within budgeted parameters; able to bring commentary on the performance of their area(s) on a daily, weekly, monthly, quarterly and annual basis. Can efficiently make the necessary changes to meet budgeted demands and keep in line with the business's needs/goals.
• Delivers excellence in everything they produce, present and convey while adhering to brand guidelines. Does not accept mediocrity or the status quo from their area. Is creative and diligent in the pursuit of continuous improvement, not letting roadblocks undermine quality.
• Understands that the work they do impacts the profitability of the business. Thinks and acts across the Resort as a whole. Assesses multiple demands and competing priorities and identifies the necessary resources to handle critical work demands.
• Their area is perceived as a centre of excellence and they are called upon to share their technical knowledge and best practices with their peers or other work groups within or outside the organization. 

Experience the Alyeska Resort here:  https://vimeo.com/546215049 

Why Alyeska?

Alaska is an incredible place and Girdwood is a friendly, lively town where residents value both outdoor adventure and community spirit. Alyeska Resort offers the type of atmosphere where our employees are able to work hard and play hard, and are encouraged to share their enthusiasm with our guests.

Offering year-round and seasonal opportunities, working at Alyeska Resort is both rewarding and exhilarating. Alyeska Resort is Alaska's premier year-round destination featuring the 300-room Hotel Alyeska. Located just 40 miles from Anchorage and Ted Stevens Anchorage International Airport, Alyeska Resort is your base camp for an endless number of summer and winter adventures.

Alyeska Resort offers many exciting career opportunities, beautiful surroundings and exciting employee benefits including: 

• Vision, Dental, and Medical Insurance for regular full-time employees
• Commuter's allowance
• Paid holiday and paid time off (Vacation and Personal)
• Free Season Pass for employees and qualified dependents
• Roth 401(k) and 401(k) Retirement Savings Plan
• Discounts for rooms at The Hotel Alyeska and affiliate hotels
• Discounts in Resort restaurants, shops, and fitness center/pool 

Skills/Requirements:

• Bachelor's Degree in Marketing, Advertising or related discipline an asset
• 4+ years' experience in a marketing role
• Travel & Tourism Experience an asset
• Strong organization and prioritization skills
• Proficiency with analytics and web analysis tools
• Ability to work well in a fast-paced, collaborative environment
• Design skills (Creative Cloud/Adobe/Canva)
• Excellent writing skills
• Excellent analytical, communication and presentation skills 

Working Conditions:
Due to the 365 day, a year operation of the Resort, the Marketing Manager may be exposed to long shifts that at times include late hours, weekends, and holidays. This position is set in a fast-paced environment with high interaction levels with multiple platforms, software applications, outside partners, employees and other stakeholders. The Marketing Manager will spend a lot of time multitasking competing priorities and solving problems.  

Alyeska Resort is an Equal Opportunity Employer and a Drug-Free Workplace. All resort employees must possess current documentation showing they are eligible for employment in the United States. Alyeska Resort accepts applications for currently available positions only, and does not accept applications for “general employment.” Preference may be given to local candidates, as relocation may not be available.